Our Mission

To be the world’s best company at creating  meaningful connections between people and brands using creativity, media and innovation.

Leadership

HAVAS WORLDWIDE
Tom Olesinski Chief Executive Officer, Havas Canada
Tom Olesinski Chief Executive Officer, Havas Canada

Tom has been with Havas Worldwide for almost eight years, spending his first seven years as Canadian CFO, and in January 2014, being named CEO of Havas Media.

After graduating from the University of Toronto in 1992, Tom worked as a Tax Auditor at Revenue Canada. During this time he earned his CMA (Certified Management Accountant) designation. In 2000, Tom jumped into advertising with Cossette, holding a variety of roles, including National Business Director, Director of Finance, and Director of Finance and Operations.

Tom has a very unique skill set, understanding both the creative and media landscapes very well to complement his outstanding financial expertise.

HAVAS WORLDWIDE
Jan-Nicolas Vanderveken Chief Executive Officer, Havas Montreal
Jan-Nicolas Vanderveken Chief Executive Officer, Havas Montreal

With 20 years of experience in communications and marketing, Jan-Nicolas is an industry veteran whose name has become synonymous with technological disruption.

Prior to joining Havas, Jan-Nicolas founded TP1 in 2005. As one of the most respected digital-focussed agencies in Montreal, their goal was to bring the industry’s most promising talent together, to create great digital experiences that would take their clients’ brands to new heights. With his in-depth knowledge of technology, code, design and gaming, Jan-Nicolas has a reputation for providing his teams with the creative framework they need to innovate.

His commitment to constantly improving the digital experience extends to his busy schedule as a conference speaker and board member. He is also an involved leader in the digital community, contributing to the industry through projects such as je vois mtl, 15 x15 and leading the Quebec delegation to SXSW. In addition to actively supporting artistic organizations such as the Festival TransAmérique (FTA), La Maison Théâtre and the St-Ambroise Fringe Festival, Jan-Nicolas is also the creator of Lunch Beat Montréal.

HAVAS WORLDWIDE
Alex Chepovetsky Chief Digital Officer, Havas Canada
Alex Chepovetsky Chief Digital Officer, Havas Canada

After holding a number of leadership roles at Sapient Nitro in Canada and US for over five years, Alex joined Havas Worldwide in 2013.

Alex has more than 25 years of technology solutions experience and has spent the last 15 years strategically integrating marketing, user experience, and application development.

With his combined tiers of experience, Alex firmly establishes Havas’ digital capability in Canada as a full service Digital Agency with Digital Strategy, User Experience, Creative, Development, Social, Mobile, Integration, and Analytics all delivered by an in-house team. In short, Alex ensures that his teams are prepared to meet and go beyond the multifaceted requirements of modern business.

Alex has worked with a wide range of clients over the course of his career, including Volvo, Chrysler, Honda, PCF, Rogers, TELUS, Shaw, Bell, RIM, Scotiabank, TD, RBC, BMO/Harris, CIBC, Manulife / JH, Key Bank, GWL, London Life, HBC, OLG, Enbridge, Royal Sun Alliance, Raymond James and Under Armour.

HAVAS WORLDWIDE
Melody Adhami President & COO, Plastic Mobile
Melody Adhami President & COO, Plastic Mobile

Since the inception of Plastic Mobile in 2007, Melody’s leadership and strategic thinking has made tidal waves in the tech industry. Having been crowned the “The Queen of Apps!” since 2010 it’s no surprise that leading brands have followed her into their mobile future.

As COO, Queen Melody has led countless groundbreaking initiatives, collecting a plethora of awards and accolades, including, Webby’s, W3’s, and Davies along the way. Through her passion and strategic savvy, Melody has won the confidence of some monumental brands, including Blackrock, Shoppers Drug Mart, AIR MILES, Pizza Pizza, and Rogers Communications, to name a few.

Not only is Melody leading the most awarded mobile marketing agency, but she somehow finds time to mentor others and enlighten audiences everywhere about the impact of technology on business and consumerism. Driven by her passion to challenge the status quo and enhance the human experience, Melody’s foresight has paved the path for unparalleled success in mobile marketing.

HAVAS WORLDWIDE
Sep Seyedi Chief Executive Officer, Plastic Mobile
Sep Seyedi Chief Executive Officer, Plastic Mobile

Leading all things technology and innovation at Plastic Mobile with a tenacious leadership style, Sep runs a tight but smooth rocket, launching Plastic’s partners into the number one spot and changing the way the world experiences mobile everyday.

Off the heels of an impressive engineering career leading tech initiatives for juggernauts like NASA, General Motors, Pfizer, and Bank of America, Sep put his passion for innovating new solutions and creating new technologies into a venture where he set out to pioneer the mobile industry as we know it and setting the bar for technological excellence.

Sep’s thirst for the next great breakthrough has fuelled the many first-of-its-kind initiatives that were fostered for the continent’s biggest and boldest brands, trailblazing through the digital landscape. Not only has he made innovation into routine practice at Plastic Mobile, but he has created a playground, also known as Plastic’s Mobile Innovation Lab, for innovation to proliferate and new technologies come to life.

HAVAS WORLDWIDE
John Parlea VP, Consumer Relationship Marketing, Havas Canada
John Parlea VP, Consumer Relationship Marketing, Havas Canada

Building integrated marketing strategies has been John’s passion for over 16 years, but ensuring these strategies deliver consistent and measurable business results has always been his motivation.

John’s approach is based on a few simple principles: listen first, never assume anything, surround yourself with people that are better than you, and be ambitious with your business goals yet twice as persistent.

Over the years, whether in B2C or B2B, John was fortunate to work with inspiring clients, in various industries from retail (Dell, Reno-Depot), to finance (Sun Life, MBNA, BMO, Desjardins, ING, CGA, Triglobal), to pharmaceutical (McNeil, BMS, Novartis, Sanofi, Schering Plough), to engineering (SNC Lavalin, GE), to non-for-profit (MedicAlert, Doctors without Borders), and most recently automotive – developing and implementing the relationship marketing program for Volkswagen Canada, which is now considered the worldwide benchmark CRM solution by Volkswagen AG.

HAVAS WORLDWIDE
Sébastien Moïse VP, Client Services, Havas Canada in Montreal
Sébastien Moïse VP, Client Services, Havas Canada in Montreal

With his unique mix of both agency and client work experiences, Sébastien possesses an important insight into what makes brands and agencies come together. He is driven to inspire clients with creative strategies and ideas that will ultimately lead to brand platforms and campaigns that will propel their business forward.

Sébastien has worked in Montréal and Toronto and knows that, to be successful, you have to love what you do. His passion for marketing and advertising and his constant pursuit of innovative ways to communicate is what drives him every day.

Before joining Havas, Sébastien was General Manager at Alfred, where he drove change to evolve and focus the agency’s energy and resources to meet future client needs. Under his leadership, Alfred achieved its best year in revenues and new business wins. Prior to that he served as Group Marketing Manager at Fido and worked at DentsuBos on the Lexus, Birks and Canada Dry Mott’s businesses.

Sébastien holds a BBA from L’École des Hautes Études Commerciales de Montréal and completed a Certificate in Integrated Branding and a Certificate in Media from the CMA.

HAVAS WORLDWIDE
Cory Eisentraut VP, Creative Director, Havas Canada
Cory Eisentraut VP, Creative Director, Havas Canada

Cory likes to make things. Stories. Films. Products better. After graduating from the University of Western Ontario and then studying under Canadian ad legends, Joanne Lehman and Wilf McOstrich at Humber College’s Media Copywriting Program, he began his career at Cundari. Remarkably, that is where he stayed for 15 years rising through the ranks from Summer Intern to Junior Copywriter and all the way to Group Creative Director. Along the way, he applied his talents for writing, visual storytelling, and most importantly, problem-solving to create award-winning work for BMW, the Royal Ontario Museum, Dempster’s, RONA, Maple Leaf Foods, and SickKids Hospital.

In his time with Cundari he was a major contributor to their tremendous growth and transformation. He led the pitch team that won dozens of new accounts like Dempster’s, Maple Leaf Foods, CIBC, RONA, and IVEY. In his time with the agency, Cundari consistently finished in Marketing and Strategy’s Top Ten Agencies. In addition, they were ranked 6th in the Big Won Global Ranking for the “Top Digital Agency in the World”. Remarkably, Cundari was the only Canadian agency on the list.

Cory now brings this wealth of knowledge and expertise to Havas Worldwide where he will help shape their new vision and create continued success for their many clients. In addition to his role at Havas Worldwide, Cory is also a professor in the ICA’s CAAP Certification Course and is a recurring contributor to Strategy Magazine.

HAVAS WORLDWIDE
Frédéric Bruniquel VP, Creative Director, Havas Canada
Frédéric Bruniquel VP, Creative Director, Havas Canada

After earning a Master of Laws and working in a variety of fields, from driving an ambulance for the Red Cross to selling polyester tablecloths, Frédéric joined Infopresse Media Group as Joint Editor-in-Chief. After six years in that role, he decided to make the leap to the agency side and joined Bos (now Dentsu Bos) as a French Copywriter. During his three years at Bos, Frédéric worked on numerous projects, including campaigns for all aspects of the National Bank account.

Frédéric joined Havas Worldwide in 2011 as a Copywriter, and quickly proved to be a valuable resource, applying his creative skills to accounts such as Industrial Alliance Auto and Home Insurance, VIA Rail Canada, Volkswagen Canada, and the Saint-Justine Hospital Foundation. In 2015, he was named VP of Creative, overseeing the Montreal creative department and working closely with clients to deliver exceptional campaigns.

In addition to his Master of Laws, Frédéric holds a Bachelor’s Degree in Criminology and is a certified paramedic.

HAVAS WORLDWIDE
Stéphane Mailhiot VP, Strategy, Havas Canada in Montreal
Stéphane Mailhiot VP, Strategy, Havas Canada in Montreal

As Vice-President of Strategy, Stéphane Mailhiot is in charge of strategic planning for the Montreal office. With his team, he ensures the consumer remains at the heart of all we do, inspires creativity, and allows each of our clients, whether French-speaking or English-speaking, to achieve their objectives.

You can hear Stéphane on Bêtes de pub, a segment of Médium Large, broadcast on Ici Radio-Canada Première (French only). Along with Arnaud Granata, Vice-President and Editorial Director of Infopresse, Stéphane analyzes and comments on current events in the fields of communications and marketing. Together, they wrote “Tout ce que les publicitaires ne vous disent pas,” published by Éditions La Presse.

Prior to joining Havas Worldwide Canada, Stéphane was a strategic planner at lg2, where he led brands such as Desjardins, OKA Cheese and Lotto-Max. He also contributed to several campaigns honoured for both their creativity and performance.

Stéphane holds a Bachelor’s Degree in Journalism from UQAM and a DESS in Communications-Marketing from HEC Montréal. Since 2008, he teaches a course titled “Savoir convaincre : confrontation et persuasion” at the Université de Sherbrooke.

HAVAS WORLDWIDE
Anestis Vassiliades Executive Creative Director, Digital, Havas Canada
Anestis Vassiliades Executive Creative Director, Digital, Havas Canada

Anestis entered the industry in the late 90’s as a classically trained Graphic Designer. His early work included a microsite design for Wayne Gretzky’s induction to the Hockey Hall of Fame and a touchscreen kiosk for the Air Canada Centre to commemorate the Maple Leafs transition from the Gardens to the ACC.

Prior to joining the Havas Worldwide team, Anestis spent nearly 13 years building, managing and mentoring multidisciplinary teams for Organic (Omnicom), Sapient Nitro, and CGI. He has lead award-winning engagements for industry leading clients such as Chrysler, Honda, Acura, Jeep, Dodge, Bell, Seiko USA, Sony, President’s Choice, Benjamin Moore, Enbridge, Scotiabank, and RBC.

HAVAS WORLDWIDE
Jason Hyde VP, Creative & User Experience, Plastic Mobile
Jason Hyde VP, Creative & User Experience, Plastic Mobile

Jason serves as the Vice President of Creative and User Experience at Plastic, and leads all the creative strategies and ideation. A perfectionist of his craft, Jason and his team meticulously tailor projects for clients like Pizza Pizza, Air Miles, SPC, Royal Lepage, and Realtor.ca. He is heavily involved with the execution of creative projects that reflect the best in class work for his clients and their customers. Jason not only focuses on delivering top quality creative, but also immerses himself in the user experience of the project, putting himself in the mindset of the user interacting with the product his team creates, never afraid to push boundaries to achieve success.

Jason’s professional career started at age 20, while most of his peers were still trying to find their calling in life, Jason was well on his way to fulfilling his own. He was recruited right out of school from his New Media Design post grad year end show at Sheridan College by a boutique design agency as the youngest designer on staff, working in the early days of flash websites.

In 2006 Jason Co-Founded a first of its kind in Canada ecommerce business for all Ontario Police Departments and the Toronto Transit Commission. He established and managed operations for the business, which grew to a very profitable and charitable auction site still in operation today. This gave Jason the outlet to focus on his business mind with the aid of his creative problem solving skills, a balance Jason takes pride in and uses to his advantage when understanding the client, business, and creative relationships.

Jason’s career continued with more praise and recognition in digital advertising, when he was featured in Applied Arts Magazine “Young Blood” creative to watch under 30, this led Jason to be featured in the awards annual several times thereafter. Prior to Plastic, his digital work for brands like Coca-Cola, Ally Bank North America, Mercedes-Benz, Nintendo, Nestle, LG and eBay have garnered both awards and success for his clients. Through his extensive experience he has been highly requested judge on panels for creative works in the industry, featured on the CMA and Webby awards panels several times.

HAVAS WORLDWIDE
Salome Sallehy VP, Corporate Strategy, Plastic Mobile
Salome Sallehy VP, Corporate Strategy, Plastic Mobile

Salome Sallehy is Plastic Mobile’s secret weapon, a networking and marketing mastermind, she single-handedly brought the practice of app marketing to the mobile industry. Toggling between articulating the Plastic Mobile brand to the world, and taking industry leading partners like Royal LePage, AIR MILES, and Shoppers Drug Mart to new mobile heights, she fashions many marketing hats.

Since joining the team in 2011 Salome has taken Plastic Mobile from being the best kept secret in the mobile space, to the renowned technology firm, and the benchmark of mobile marketing excellence that it is now recognized as.

When she’s not dominating the marketing world she’s either perusing world markets, seeking idiosyncrasies, or teaching all things marketing. Salome has lent her experience and knowledge to the students of La Salle College instructing a number full-credit programs, and quickly became one of the most sought after educators in the marketing space.

At the outset of her mobile marketing journey, Salome founded the Mobile User Experience (MUX) Group, where she has led numerous discussions around the impact of the mobile user experience on the business and brand to hundreds of industry professionals nationwide. The marketing guru also shares her experience and expertise at technology conferences of all shapes and sizes.

HAVAS WORLDWIDE
Maggie Adhami-Boynton VP, Operations & Client Services, Plastic Mobile
Maggie Adhami-Boynton VP, Operations & Client Services, Plastic Mobile

Maggie Adhami-Boynton is Vice President of Operations & Client Services at Plastic and leads all of our award winning initiatives. At Plastic she has lead many successful mobile initiatives for companies and brands such as Pizza Pizza, TeamBuy, AIR MILES, CityTV and Royal LePage.

If you ask her, her tasks include maintaining client relationships, managing the PMO and day-to-day operations of Plastic Mobile. If you ask her team, they’ll say she talks loudly on the phone and is the provider of candy and late night food – as they say, colleagues that dine together, shine together!

Maggie comes from a diverse professional background, starting at a branding agency before making her way to the wonderful world of digital marketing. After spending many years working on tier-one brands like Mercedes-Benz, Coca-Cola, Molson Canadian, Tim Hortons, ING Direct and Nestle, she moved on to Canada’s largest telecommunications company, Rogers. At Rogers Maggie worked with the business publications on internal digital marketing campaigns to help effectively utilize their digital properties and increase revenues.

Her extensive experience in the industry, coupled with a savvy tech know how, make her a perfect fit for a bleeding-edge mobile marketing agency. Maggie is currently pursuing her Masters degree in Management from Harvard University in Boston.

Capabilities

We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.

Advertising

Big, integrated ideas across all communications platforms.

Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Social Marketing

Ideas that speak the language and spark the conversations
of the world.

Experience Design

Smart, intuitive, and engaging user experiences.

gears and a brain stylistically together Analytics

Data transformed into actionable insights.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

Engagement Planning

Shaping more meaningful brand experiences.

Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

Media

An innovative approach to media planning and buying.

Digital Innovation

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Tools

Want to build a great brand? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences.

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration or how consumers are likely to vote.