Fix Coffee & Bikes: Bike Lane Billboards

Fix Coffee + Bikes was a cool new café that had both a coffee shop and a bike shop under one roof. The problem was, the new shop was tucked away from our city’s high-traffic bike routes. Our solution was to invent the bike lane billboard.

Using laser-cut stencils and biodegradable spray chalk, we placed clever headlines and directional messages in bike lanes all within a 30-block radius of the shop. Photographs of these billboards then became a series of posters and social content. These unique, highly-targeted messages helped get the word out and soon the bike rack at Fix was full.

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