Mobile Apps: "Realtor.ca"
The Canadian Real Estate Association, also known to the public as Realtor.ca, is one of Canada’s largest single-trade associations. In 2013, we began to enhance the existing Realtor.ca iPhone, iPad and Android smartphone and tablet apps to help users not only speed up the process of searching for the perfect property but help them at each step of the way.
After conducting a thorough audit, we found the apps to be plagued with technical issues, as well as poor usability that was disengaging users. Based on our findings, we developed a strategy of enhancing the apps to serve as a personal shopper for users looking for property.
We have currently revamped the iPhone app to contain new features including the following:
•The Property Tour feature
•Robust search functionality
Since working with us, the Realtor.ca mobile apps have received more than 1.5 million downloads. To date the Realtor.ca app has won 5 awards since its relaunch in 2012, including its first ever Davey Award for the Best Mobile App – Services. We look to follow up the success of the iPhone and iWatch apps with enhanced iPad and Android mobile apps to come.
Created by Plastic Mobile