As a communications brand, Rogers wanted to develop a portal or central hub that acted as a forum to update and engage customers far beyond just products and services.
Obviously it was critical that the information be presented in a digestible and relevant way. After all, they are in the communications business. This wasn’t just about information though; we wanted to inject the kind of inspiration that creates an experience that builds deeper relationships across all devices in a seamless way in both official languages.
Multiple calls to action enabled Rogers to manage and lead the conversations across its ecosystem of sites and social channels.