Sprouts Farmers Market, a growing national US grocery chain, wanted to bring their distinctive ‘campy’ brand into the digital realm. They needed a responsive site to support their increasing mobile audience and convey their unique in-store experience.
We created a digital experience that matched their brand and embodied their particular value proposition of affordable natural and healthy foods. We gave Sprouts the power of a flexible CMS to present their diverse content and turned their complex, print-based merchandising system into friendly, geo-targeted and interactive coupons and flyers. We successfully migrated Sprouts’ online and e-commerce presence to a modern platform which integrated seamlessly with their CRM, e-commerce and back-office applications.