Universal Music Canada: Belly

Tasked us with promoting new music released by local Toronto artist Belly, we needed to connect with the artist’s followers in an authentic way while extending reach beyond his existing fanbase. Inspired by Belly’s top single Trap Phone, we turned old school… payphone. Over the course of 5 hours, the payphone generated hundreds of engagements with 25% fans interaction and has since been redesigned and reprogrammed another 2 times!

More Work