Since the inception of Plastic Mobile in 2007, Melody’s leadership and strategic thinking has made tidal waves in the tech industry. Having been crowned the “The Queen of Apps!” since 2010 it’s no surprise that leading brands have followed her into their mobile future.

As COO, Queen Melody has led countless groundbreaking initiatives, collecting a plethora of awards and accolades, including, Webby’s, W3’s, and Davies along the way. Through her passion and strategic savvy, Melody has won the confidence of some monumental brands, including Blackrock, Shoppers Drug Mart, AIR MILES, Pizza Pizza, and Rogers Communications, to name a few.

Not only is Melody leading the most awarded mobile marketing agency, but she somehow finds time to mentor others and enlighten audiences everywhere about the impact of technology on business and consumerism. Driven by her passion to challenge the status quo and enhance the human experience, Melody’s foresight has paved the path for unparalleled success in mobile marketing.

With 20 years of experience in communications and marketing, Jan-Nicolas is an industry veteran whose name has become synonymous with technological disruption.

Prior to joining Havas, Jan-Nicolas founded TP1 in 2005. As one of the most respected digital-focussed agencies in Montreal, their goal was to bring the industry’s most promising talent together, to create great digital experiences that would take their clients’ brands to new heights. With his in-depth knowledge of technology, code, design and gaming, Jan-Nicolas has a reputation for providing his teams with the creative framework they need to innovate.

His commitment to constantly improving the digital experience extends to his busy schedule as a conference speaker and board member. He is also an involved leader in the digital community, contributing to the industry through projects such as je vois mtl, 15 x15 and leading the Quebec delegation to SXSW. In addition to actively supporting artistic organizations such as the Festival TransAmérique (FTA), La Maison Théâtre and the St-Ambroise Fringe Festival, Jan-Nicolas is also the creator of Lunch Beat Montréal.

Alex is an executive leader known for delivering growth by leading at the forefront of digital media, technology and creativity. The former President and CEO of Starcom, Alex is a culture leader, media and creative industry veteran who has led high-growth, innovative and profitable agencies, and provided business leadership in uniquely challenging situations. Alex is a translator and experience planner who understands how to bring various ecosystems together to solve problems.

After holding a number of leadership roles at Sapient Nitro in Canada and US for over five years, Alex joined Havas Worldwide in 2013.

Alex has more than 25 years of technology solutions experience and has spent the last 15 years strategically integrating marketing, user experience, and application development.

With his combined tiers of experience, Alex firmly establishes Havas’ digital capability in Canada as a full service Digital Agency with Digital Strategy, User Experience, Creative, Development, Social, Mobile, Integration, and Analytics all delivered by an in-house team. In short, Alex ensures that his teams are prepared to meet and go beyond the multifaceted requirements of modern business.

Alex has worked with a wide range of clients over the course of his career, including Volvo, Chrysler, Honda, PCF, Rogers, TELUS, Shaw, Bell, RIM, Scotiabank, TD, RBC, BMO/Harris, CIBC, Manulife / JH, Key Bank, GWL, London Life, HBC, OLG, Enbridge, Royal Sun Alliance, Raymond James and Under Armour.

Leading all things technology and innovation at Plastic Mobile with a tenacious leadership style, Sep runs a tight but smooth rocket, launching Plastic’s partners into the number one spot and changing the way the world experiences mobile everyday.

Off the heels of an impressive engineering career leading tech initiatives for juggernauts like NASA, General Motors, Pfizer, and Bank of America, Sep put his passion for innovating new solutions and creating new technologies into a venture where he set out to pioneer the mobile industry as we know it and setting the bar for technological excellence.

Sep’s thirst for the next great breakthrough has fuelled the many first-of-its-kind initiatives that were fostered for the continent’s biggest and boldest brands, trailblazing through the digital landscape. Not only has he made innovation into routine practice at Plastic Mobile, but he has created a playground, also known as Plastic’s Mobile Innovation Lab, for innovation to proliferate and new technologies come to life.

Maggie Adhami-Boynton is Vice President of Operations & Client Services at Plastic and leads all of our award winning initiatives. At Plastic she has lead many successful mobile initiatives for companies and brands such as Pizza Pizza, TeamBuy, AIR MILES, CityTV and Royal LePage.

If you ask her, her tasks include maintaining client relationships, managing the PMO and day-to-day operations of Plastic Mobile. If you ask her team, they’ll say she talks loudly on the phone and is the provider of candy and late night food – as they say, colleagues that dine together, shine together!

Maggie comes from a diverse professional background, starting at a branding agency before making her way to the wonderful world of digital marketing. After spending many years working on tier-one brands like Mercedes-Benz, Coca-Cola, Molson Canadian, Tim Hortons, ING Direct and Nestle, she moved on to Canada’s largest telecommunications company, Rogers. At Rogers Maggie worked with the business publications on internal digital marketing campaigns to help effectively utilize their digital properties and increase revenues.

Her extensive experience in the industry, coupled with a savvy tech know how, make her a perfect fit for a bleeding-edge mobile marketing agency. Maggie is currently pursuing her Masters degree in Management from Harvard University in Boston.

 Elle is in charge of making sure that every one working on one of Havas’ projects is held accountable. Her ability to coherently work with multiple stakeholders on a project and ensure project alignment amongst all involved parties allows her to effectively deliver on the project’s goals.

While working with Shoppers Drug Mart, Elle directly worked with over eight stakeholder departments including I.T., marketing, customer service and legal. With Plastic, she has also worked on projects for Pizza Pizza, RBC, Sun Life Financial, Cineplex, and SPC Card, among others.

Anestis entered the industry in the late 90’s as a classically trained Graphic Designer. His early work included a microsite design for Wayne Gretzky’s induction to the Hockey Hall of Fame and a touchscreen kiosk for the Air Canada Centre to commemorate the Maple Leafs transition from the Gardens to the ACC.

Prior to joining the Havas Worldwide team, Anestis spent nearly 13 years building, managing and mentoring multidisciplinary teams for Organic (Omnicom), Sapient Nitro, and CGI. He has lead award-winning engagements for industry leading clients such as Chrysler, Honda, Acura, Jeep, Dodge, Bell, Seiko USA, Sony, President’s Choice, Benjamin Moore, Enbridge, Scotiabank, and RBC.

Jarek has bolstered his marketing degree with over 14 years of experience in digital on client, consulting, and agency side, with both B2B and B2C orientations. His focus has been, and continues to be, on delivering data-grounded, innovative digital solutions and enabling realization of business objectives across multiple verticals with heavy focus in Automotive, Financial, and Retail.

Jarek has provided valuable digital strategic insight on the Volkswagen account and was instrumental in the development of an integrated digital dashboard, the optimization of the channel planning, and the success of key campaigns such as “Who’d a Thought.”

Avi has been creating useful interactive tools and information products for over 15 years. He’s worked with organizations big and small – in Canada, the US, and the UK – to engage stakeholders, build teams, craft content strategies, design interfaces for complex systems, and manage large user experience projects. Using his background in marketing and applied communications, Avi optimizes the usability of his clients’ mobile and web-based applications and websites to ensure successful user experiences; in other words, Avi makes the Internet awesome, for businesses and users alike.

Rebecca Basi isn’t afraid of hard work. In 2011, while completing her bachelor of business administration in marketing at Toronto’s York University, she was hired as a marketing intern at Plastic Mobile. Quickly promoted to marketing coordinator, Rebecca worked full-time downtown and commuted to York for evening classes, using her vacation time to write exams and graduate in 2012.
Today, Rebecca is the Director of Marketing at Plastic Mobile, guiding the marketing department through the competitive world of mobile. After being named to Marketing Mag’s 30 under 30 list, Rebecca has not shown any signs of slowing down, working tirelessly to articulate Plastic Mobile’s brand while also finding and developing new industry leading partnerships. Among Rebecca’s notable Canadian Brands are OLG, BMO, Pizza Pizza, Shoppers Drug Mart, and most recently, LCBO.

As Senior VP, brand strategy, Stéphane Mailhiot is in charge of strategic planning for the Montreal office. With his team, he ensures the consumer remains at the heart of all we do, inspires creativity, and allows each of our clients, whether French-speaking or English-speaking, to achieve their objectives.

You can hear Stéphane on Bêtes de pub, a segment of Médium Large, broadcast on Ici Radio-Canada Première (French only). Along with Arnaud Granata, Vice-President and Editorial Director of Infopresse, Stéphane analyzes and comments on current events in the fields of communications and marketing. Together, they wrote “Tout ce que les publicitaires ne vous disent pas,” published by Éditions La Presse.

Prior to joining Havas Worldwide Canada, Stéphane was a strategic planner at lg2, where he led brands such as Desjardins, OKA Cheese and Lotto-Max. He also contributed to several campaigns honoured for both their creativity and performance.

Stéphane holds a Bachelor’s Degree in Journalism from UQAM and a DESS in Communications-Marketing from HEC Montréal. Since 2008, he teaches a course titled “Savoir convaincre : confrontation et persuasion” at the Université de Sherbrooke.

Building integrated marketing strategies has been John’s passion for over 16 years, but ensuring these strategies deliver consistent and measurable business results has always been his motivation.

John’s approach is based on a few simple principles: listen first, never assume anything, surround yourself with people that are better than you, and be ambitious with your business goals yet twice as persistent.

Over the years, whether in B2C or B2B, John was fortunate to work with inspiring clients, in various industries from retail (Dell, Reno-Depot), to finance (Sun Life, MBNA, BMO, Desjardins, ING, CGA, Triglobal), to pharmaceutical (McNeil, BMS, Novartis, Sanofi, Schering Plough), to engineering (SNC Lavalin, GE), to non-for-profit (MedicAlert, Doctors without Borders), and most recently automotive – developing and implementing the relationship marketing program for Volkswagen Canada, which is now considered the worldwide benchmark CRM solution by Volkswagen AG.

Backed by 15 years of experience in advertising, Gaelle is a seasoned communicator and a leader who expertly mobilizes teams. She is also an active listener who takes what she’s learned to better motivate her team and deliver on client needs. Gaelle works closely with our clients, taking great care to develop long-lasting relationships based on open dialogue and respect.

In his 20+ years of experience, Carle Coppens has been creative director at BCP, Publicis, Brad and Ogilvy. His campaigns, as well as his work as an author, have garnered countless prizes, including honours from Cannes Lions, Epica, Act Responsible, Communication Arts, Marketing Awards and the Créa Awards, which he also helmed the jury of in 2016.