Our Mission

To be the world’s best company at creating  meaningful connections between people and brands using creativity, media and innovation.

Leadership

HAVAS WORLDWIDE
Alex Chepovetsky President, Havas Canada
Alex Chepovetsky President, Havas Canada

After holding a number of leadership roles at Sapient Nitro in Canada and US for over five years, Alex joined Havas Worldwide in 2013.

Alex has more than 25 years of technology solutions experience and has spent the last 15 years strategically integrating marketing, user experience, and application development.

With his combined tiers of experience, Alex firmly establishes Havas’ digital capability in Canada as a full service Digital Agency with Digital Strategy, User Experience, Creative, Development, Social, Mobile, Integration, and Analytics all delivered by an in-house team. In short, Alex ensures that his teams are prepared to meet and go beyond the multifaceted requirements of modern business.

Alex has worked with a wide range of clients over the course of his career, including Volvo, Chrysler, Honda, PCF, Rogers, TELUS, Shaw, Bell, RIM, Scotiabank, TD, RBC, BMO/Harris, CIBC, Manulife / JH, Key Bank, GWL, London Life, HBC, OLG, Enbridge, Royal Sun Alliance, Raymond James and Under Armour.

HAVAS WORLDWIDE
Sep Seyedi Chief Technology Officer, Havas Canada
Sep Seyedi Chief Technology Officer, Havas Canada

Leading all things technology and innovation at Plastic Mobile with a tenacious leadership style, Sep runs a tight but smooth rocket, launching Plastic’s partners into the number one spot and changing the way the world experiences mobile everyday.

Off the heels of an impressive engineering career leading tech initiatives for juggernauts like NASA, General Motors, Pfizer, and Bank of America, Sep put his passion for innovating new solutions and creating new technologies into a venture where he set out to pioneer the mobile industry as we know it and setting the bar for technological excellence.

Sep’s thirst for the next great breakthrough has fuelled the many first-of-its-kind initiatives that were fostered for the continent’s biggest and boldest brands, trailblazing through the digital landscape. Not only has he made innovation into routine practice at Plastic Mobile, but he has created a playground, also known as Plastic’s Mobile Innovation Lab, for innovation to proliferate and new technologies come to life.

HAVAS WORLDWIDE
Piran Vevaina Chief Financial Officer, Havas Canada
Piran Vevaina Chief Financial Officer, Havas Canada
HAVAS WORLDWIDE
Anestis Vassiliades Executive Creative Director, Digital, Havas Canada
Anestis Vassiliades Executive Creative Director, Digital, Havas Canada

Anestis entered the industry in the late 90’s as a classically trained Graphic Designer. His early work included a microsite design for Wayne Gretzky’s induction to the Hockey Hall of Fame and a touchscreen kiosk for the Air Canada Centre to commemorate the Maple Leafs transition from the Gardens to the ACC.

Prior to joining the Havas Worldwide team, Anestis spent nearly 13 years building, managing and mentoring multidisciplinary teams for Organic (Omnicom), Sapient Nitro, and CGI. He has lead award-winning engagements for industry leading clients such as Chrysler, Honda, Acura, Jeep, Dodge, Bell, Seiko USA, Sony, President’s Choice, Benjamin Moore, Enbridge, Scotiabank, and RBC.

HAVAS WORLDWIDE
Jarek Stelmach VP Strategy, Havas Canada
Jarek Stelmach VP Strategy, Havas Canada

Jarek has bolstered his marketing degree with over 14 years of experience in digital on client, consulting, and agency side, with both B2B and B2C orientations. His focus has been, and continues to be, on delivering data-grounded, innovative digital solutions and enabling realization of business objectives across multiple verticals with heavy focus in Automotive, Financial, and Retail.

Jarek has provided valuable digital strategic insight on the Volkswagen account and was instrumental in the development of an integrated digital dashboard, the optimization of the channel planning, and the success of key campaigns such as “Who’d a Thought.”

HAVAS WORLDWIDE
Stéphane Mailhiot President, Havas Montréal
Stéphane Mailhiot President, Havas Montréal

As Senior VP, brand strategy, Stéphane Mailhiot is in charge of strategic planning for the Montreal office. With his team, he ensures the consumer remains at the heart of all we do, inspires creativity, and allows each of our clients, whether French-speaking or English-speaking, to achieve their objectives.

You can hear Stéphane on Bêtes de pub, a segment of Médium Large, broadcast on Ici Radio-Canada Première (French only). Along with Arnaud Granata, Vice-President and Editorial Director of Infopresse, Stéphane analyzes and comments on current events in the fields of communications and marketing. Together, they wrote “Tout ce que les publicitaires ne vous disent pas,” published by Éditions La Presse.

Prior to joining Havas Worldwide Canada, Stéphane was a strategic planner at lg2, where he led brands such as Desjardins, OKA Cheese and Lotto-Max. He also contributed to several campaigns honoured for both their creativity and performance.

Stéphane holds a Bachelor’s Degree in Journalism from UQAM and a DESS in Communications-Marketing from HEC Montréal. Since 2008, he teaches a course titled “Savoir convaincre : confrontation et persuasion” at the Université de Sherbrooke.

HAVAS WORLDWIDE
Matthieu Parent National Vice President, Finance
Matthieu Parent National Vice President, Finance
HAVAS WORLDWIDE
Gaelle Cayrol Vice President, Client Services
Gaelle Cayrol Vice President, Client Services

Backed by 15 years of experience in advertising, Gaelle is a seasoned communicator and a leader who expertly mobilizes teams. She is also an active listener who takes what she’s learned to better motivate her team and deliver on client needs. Gaelle works closely with our clients, taking great care to develop long-lasting relationships based on open dialogue and respect.

HAVAS WORLDWIDE
Carle Coppens Chief Creative Officer, Havas Canada
Carle Coppens Chief Creative Officer, Havas Canada

In his 20+ years of experience, Carle Coppens has been creative director at BCP, Publicis, Brad and Ogilvy. His campaigns, as well as his work as an author, have garnered countless prizes, including honours from Cannes Lions, Epica, Act Responsible, Communication Arts, Marketing Awards and the Créa Awards, which he also helmed the jury of in 2016.

HAVAS WORLDWIDE
Nikolaos Lerakis Managing Director, La Maison W
Nikolaos Lerakis Managing Director, La Maison W
HAVAS WORLDWIDE
Valérie Beauchesne Vice President, Media
Valérie Beauchesne Vice President, Media

Capabilities

We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.

Advertising

Big, integrated ideas across all communications platforms.

Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Social Marketing

Ideas that speak the language and spark the conversations
of the world.

Experience Design

Smart, intuitive, and engaging user experiences.

gears and a brain stylistically together Analytics

Data transformed into actionable insights.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

Engagement Planning

Shaping more meaningful brand experiences.

Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

Media

An innovative approach to media planning and buying.

Digital Innovation

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Tools

Want to build a great brand? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences.

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration or how consumers are likely to vote.