Aga Khan Museum: Emperors & Jewels
Style is status. Havas’ campaign for the Aga Khan Museum played with themes of power, masculinity and craftsmanship to promote the exhibition of male jewellery, weapons and adornments. Reflecting the visual impact of the objects in Emperors & Jewels: Treasures of the Indian Courts from the al-Sabah Collection, Kuwait, the campaign creative cut through the clutter with rich images that move the museum into the world of fashion. Media placements accentuated the arresting imagery of men’s hands featuring the exquisitely crafted artworks.