Berger: Mighty Blends
How do you promote a cannabis related product when both traditional and digital media have strict governing policies banning cannabis related advertising? Ask Aunt Mary! A 75 second video series, The Finest Herb, was created to share cannabis potting tips via the wacky and musical Aunt Mary who shares her secret about growing her own “basil” for decades. The engagement and percentage of video viewing beat any of our most optimistic forecasts.