Canadian Women's Foundation: #GirlPowered
Every day, girls in Canada are bombarded with sexist media messages that tell them how to look, how to think, and how to feel. The sad reality is that constant exposure to these stereotypes is having a devastating impact on the mental health of girls; as evidenced by a sharp decline in confidence and equally sharp increase in rates of depression among the cohort. CWF wanted to change the way young women and girls felt about themselves.
So we went to our country’s biggest public square and asked each girl “What message would you give to every girl in the world?” before surprising them with a real-time digital billboard featuring their message. Each girl was blown away when they realized that their words were being broadcast for the world to see. And #GirlPowered was born.