Print and Digital Campaign: "Elle Canada Closet"

Dior’s new Backstage Pros Instant Beauty line was ready to hit the shelves. We were tasked with showcasing the products to millennial consumers and encouraging them to book an in-store appointment at the Dior HBC counters for their National Backstage Pros Instant Beauty Solutions event.

To engage our always-on audience, we designed and joined the first ever partnership to take over the Elle Canada Closet as a multi-platform campaign. We provided consumers with access to exclusive content that brought them into the Dior and Elle Canada Universe. The results truly made us blush.

Created by Havas Media

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