Greenfield Natural Meat Co: "Meatless Mondays"

Greenfield Natural Meat Co. has always taken every step possible to ensure their meat is sustainable. But production is only half of meat’s sustainability story.Greenfield decided to tackle this problem head-on by becoming the first meat company to support the Meatless Monday movement.
This Cannes shortlisted campaign was designed to get people talking. And it did. While not everyone agreed with our message, the one thing no one could do was ignore it.

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