Website Build: "Sun Life Financial"
Sun Life Financial, one of the world’s largest insurance companies, first came to Havas Canada in order to define a new global enterprise user experience strategy. Sun Life was looking for a digital solution to their considerable marketing challenges, including their undifferentiated but competitive sector. To solve this, we started with a broad and deep discovery process to understand the brand, the organization, their consumers and their digital ecosystem. For Sun Life Financial we have provided Digital & Creative Strategy and Mobile Development.
The online standard developed by Havas Canada was deployed globally and led the brand to a Forrester Award for having the top score in digital sales, Canada-wide.
The Sun Life mobile application remains rated five stars, with drastically improved flows and user experience.