Toronto Public Library: #TorontoWritesABook
Havas Canada approached the Toronto Public Library (TPL) with an idea.: have the City of Toronto write a book, one tweet at a time. Our goal was to bring the city of Toronto together the same way it brought the Havas Canada office together.
It’s simple: Anyone can contribute to the story by using the hashtag #TorontoWritesABook. Staffers at the TPL then select two entries that their Twitter followers, most likely residents of Toronto, can vote for in a Twitter poll. The winning line becomes the next development in the story. The project has garnered more engagement for the library.