Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
We are drawing on talent and thinking which is changing behaviour – and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace delivering new initiatives to make better, more innovative marketing solutions for our clients.
Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.
A global force in pay-TV as well as the production, sales and distribution of movies and TV series.
The second-largest French-language publishing group, encompassing fiction, children’s books, non-fiction, graphic and illustrated books, and educational and reference books.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
Our proprietary research study Meaningful Brands (that spans 350,000 people worldwide, 31 markets, 22 industries and 1,800 brands each year) discovered that:
of brands could disappear and no one would care
of consumers think companies and brands should communicate honestly about their commitments and promises
of the content provided by brands is not meaningful to consumers
It’s these key findings that have lead to the creation of our Meaningful Brands strategic framework. A unique approach that has allowed us to understand that a brand’s value – how meaningful it is to its consumers - is defined by a combination of ‘functional’, ‘personal’ and ‘collective’ benefits.
Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the ‘glue’ in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.