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Welcome to
Havas Canada

    We are Havas

    The Havas Village offers unique value - creative, digital, media, technology and health all under one roof with user-centric design at the heart of everything we do. Our philosophy is to work together seamlessly, building teams around our clients’ needs not our own.

    We operate with one vision, one shared way of working, and under one P&L.

    Our Havas mission: To make a meaningful difference to the brands, the businesses and the lives of the people we work with.

    Our people

    We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated - physically and philosophically.

    This way, we work faster, smarter and happily.

    Vivendi

    Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.

    We are drawing on talent and thinking which is changing behaviour – and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace delivering new initiatives to make better, more innovative marketing solutions for our clients.

    Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.

    Havas Group
    MUSIC
    Universal Music GroupThe world's leading music company, including more than 50 labels covering all genres of recorded music, music publishing and merchandising.
    FILM AND TELEVISION
    Canal+

    A global force in pay-TV as well as the production, sales and distribution of movies and TV series.

    PUBLISHING
    Editis

    The second-largest French-language publishing group, encompassing fiction, children’s books, non-fiction, graphic and illustrated books, and educational and reference books.

    GAMING
    Gameloft

    A global leader in mobile games, with 2.5 million downloads per day.

    VIDEO
    Daily Motion

    One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.

    PERFORMANCE
    Vivendi Village

    A powerful collection of ticketing systems, venues and production houses spanning the entire globe.

    Meaningful Brands

    Our proprietary research study Meaningful Brands (that spans 350,000 people worldwide, 31 markets, 22 industries and 1,800 brands each year) discovered that:

    77%

    of brands could disappear and no one would care

    84%

    of consumers think companies and brands should communicate honestly about their commitments and promises

    58%

    of the content provided by brands is not meaningful to consumers

    It’s these key findings that have lead to the creation of our Meaningful Brands strategic framework. A unique approach that has allowed us to understand that a brand’s value – how meaningful it is to its consumers - is defined by a combination of ‘functional’, ‘personal’ and ‘collective’ benefits.

    Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the ‘glue’ in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.

    Learn more