Havas is a full-service creative agency with offices in Montreal, Toronto and Vancouver. We bring together strategy, creative, design, media, digital and production to build strong brands and create campaigns that make a real impact.
For the launch of Keurig’s new K-Supreme Plus, we produced a campaign introducing the new MultiJets technology to the Canadian market, including specific messages for the Quebec market. These messages humorously demonstrated how the coffee experience can be enhanced.
We created a pop-up book about K-Cup Pod Recycling, made from recycled K-Cup Pods. By merging form, function, and storytelling, the pop-up book turned a practical call-to-action into a tangible icon of sustainability.
The Laughing Cow has been the OG of laughter for over 100 years. So why isn't there a laughing cow emoji? We set out to change that, launching a petition to give the original laughing cow its rightful place on everyone's keyboard.
Boursin was ready to claim its spot in après-ski culture. So we brought Boursin to the heart of the experience. While skiers spent the day on the slopes, we transformed a chalet they had passed that morning into the ultimate après-ski destination, revealing a completely unexpected experience just in time for their final descent. Same chalet. Whole new vibe. And a pretty perfect way to end a day on the slopes.
To show people who claim they never win anything in contests that they have a better chance with Circle K, we created three videos that resonate with consumers through their simplicity and humour.
Flair Airlines is a Canadian “ultra-low-cost carrier.” Since this category is not well known, our new branding needed to illustrate the idea of flying for less. We rebranded Flair as the “plane & simple” airline. Just like Flair’s business model, we stripped their brand back down to basics.
