Welcome to
Havas Canada
We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated - physically and philosophically.
This way, we work faster, smarter and happily.
Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
We are drawing on talent and thinking which is changing behaviour – and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace delivering new initiatives to make better, more innovative marketing solutions for our clients.
Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.
A global force in pay-TV as well as the production, sales and distribution of movies and TV series.
The second-largest French-language publishing group, encompassing fiction, children’s books, non-fiction, graphic and illustrated books, and educational and reference books.
A global leader in mobile games, with 2.5 million downloads per day.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
A powerful collection of ticketing systems, venues and production houses spanning the entire globe.
For the last fifteen years, Havas has been dedicated to understanding and building Meaningful Brands™. Its annual Meaningful Brands™ report is a landmark study of brand value which interrogates new behaviours, shifting cultural dynamics, and priorities for people, businesses and brands in a complex world. The latest study surveyed 91,000 people across 10 global markets, along with 1,300 brands across 42 categories and reveals that:
of people surveyed are tired of brands pretending they want to help society when they just want to make money
think the world is going in the wrong direction, at a global level
believe brands should be doing more to improve and support their personal health and well-being
The role of our Meaningful Brands™ study is to explore these shifts. At their best, meaningful brands win people’s loyalty; they occupy a bigger space in culture; they have a deeper resonance in people’s lives; and they set themselves up for the long-term win. They combine purpose with customer centricity to not just grow, but “Grow Well” - giving back to the people and the planet. In many ways the expectations of brands have never been higher. And we at Havas think that is a good thing.