Building meaningful experiences
Through major enhancements to digital touchpoints in the prospect journey, Havas is supporting RBC in their efforts to maintain top spot for retail banking in Canada, and as a premier global wealth management firm.
Sun Life came to Havas to improve the way they communicate online. We did it by eliminating jargon and removing barriers to action. We made the brand more approachable and meaningful, in a category that often feels cold and impersonal.
To better attract advisors and appeal to prospective clients, Richardson Wealth’s website needed alignment with their core experience pillars. Havas helped them get there with a new design that highlights the strong personal relationships integral to Richardson Wealth.
Havas launched SCENE+ onto the loyalty program leaderboard. Strategy and UX were the core of the SCENE+ launch. Intuitive mobile app and web experiences define the SCENE+ membership experience.