To show people who claim they never win anything in contests that they have a better chance with Circle K, Havas Montréal created three videos that resonate with consumers through their simplicity and humour.
Havas Montréal oversaw the launch of the new Laughing Cow brand platform across Canada. The campaign aims to reconnect consumers with the very core of the brand’s DNA, inviting people to laugh and promoting the emotional and physical benefits of laughter.
Havas Montréal refreshed the Protégez-vous brand identity and all its touchpoints to highlight what really sets it apart: content that helps consumers make informed decisions.
Flair Airlines is a Canadian “ultra-low-cost carrier.” Since this category is not well known, our new branding needed to illustrate the idea of flying for less. Havas Montréal rebranded Flair as the “plane & simple” airline. Just like Flair’s business model, we stripped their brand back down to basics.